The ability to find the right product for every client, is an important consideration, although it is not just the product that’s important. Pricing principles that focus on value and sustainability are also a consideration t in’ the recommendation process. We’ve worked hard to ensure sustainable pricing is built into our products and favour long term consistency over short term premium discounts. This leads to fewer awkward “bill shock” conversations with clients which we believe is a priority to advisers.
Education is also a critical aspect of the advice process, with financial literacy still a barrier when recommending products to clients. With the media shining a spotlight on the insurance and advice sectors in recent years, clients are more aware and doing their own research pre and post meetings. Sacha thinks this can have a positive impact on the industry…